Lingerie and more. Beautiful underwear is a must-have for a woman's wardrobe

To emphasize the dignity of a figure, to conquer a man, not to restrict movement - women's underwear has plenty of tasks. But which underwear should you choose? Today's rating of the best women's underwear will come to the rescue!

The most popular women's underwear
"Milavitsa"

Photo: www.milavitsa.com

Average price of a set: 2170 rub.

"Milavitsa" (or "Milavitsa") is a famous Belarusian manufacturer of women's underwear. The factory began its existence even before the revolution: then the products it produced were far from body textiles - it mainly consisted of women's combs, men's combs and buttons. Over time, production gradually moved towards the creation of underwear, and already in 1991 the Milavitsa brand appeared. Currently, the company is engaged in the production of underwear, swimsuits, and knitwear. More than 500 branded stores in 25 countries - the popularity of the Milavitsa brand is truly enormous!

Pros of Milavitsa underwear:

• Low price
• Everything is well sewn - there are no sloppy stitches anywhere
• Long wear without pilling
• Does not lose color
• Excellent breast support
• The linen does not cause irritation and does not rub anywhere
• Large size range - you can choose a set to suit any figure

Milavitsa":“I really like this company for quality, design and durability. For me, the way the bra holds my breasts plays a big role. So “Milavitsa” copes with this just fine! The bras are quite durable and do not stretch over time, which makes it possible to use them for 1.5-2 years, while market underwear becomes unusable after a month of wearing.
The panties are also normal, high quality. It’s good that at Milavitsa you can choose a pair of panties (both thongs and regular ones) for one bra.”

The most diverse women's underwear
"Victoria's Secret"

Photo: icdn.lenta.ru

Average price of a set: 4378 rub.

Victoria's Secret is an American manufacturer of women's underwear. Founded in 1977 by Stanford graduate Roy Reynolds, the company has grown from a modest store in the suburbs of San Francisco into a major corporation. Fun fact: Roy was inspired to create the company by the inability to buy underwear as a gift for his wife in other stores.

Every season, Victoria's Secret holds stunning shows of its new collections with the participation of the most expensive and famous top models. “Angels” of “Victoria’s Secret” demonstrate not only “affordable” underwear, but also expensive, decorated ones precious stones bras from the “Very Sexy Fantasy Bra” collection. The minimum cost of such a bra is $1 million, and the total cost of all sets (over 14 years of production) exceeds $100 million.

Today, the Victoria's Secret collection is represented by half a thousand bras, panties and swimsuits. The choice is stunning: from modest and practical models to provocative sexy ones. Finding something you like is more than possible!

Pros of Victoria's Secret lingerie:

• A wide variety of models - for every taste, size and budget
• Lingerie lifts the breasts and visually enlarges them due to push-up
• Very jewelry and neatly sewn
• Bras are equipped with any clasps and straps to match any clothes
• Linen does not lose shape and color for a very long time
• Fabric that is pleasant to the body: does not cause any unpleasant sensations

Minuses:

• Some kits run larger
• It is advisable to wash by hand only

From reviews of women's underwear “Victoria'sSecret":“Victoria's Secret” means bright shows, beautiful models and simply gorgeous clothes! Bright, fashionable, and most importantly high quality! The underwear is the best - not only does it look great, but it's also incredibly comfortable! No “presses here, presses there.” By wearing it, you can transform into a playful cat, an iron lady, a business woman and a gentle angel.
The prices are not particularly steep, especially if you buy items from previous seasons or so-called catalog returns. And they go not only to 90-60-90.”

The most attractive women's underwear
"Intimissimi"

Photo: womanadvice.ru

Average price: 3129 rub.

"Intimissimi" - women's underwear created by sensual Italians. The brand is relatively young - founded in 1996. It is part of the well-known concern “Calzedonia Group”, specializing mainly in the production of hosiery.

The Intimissimi brand is represented in 1000 stores around the world. Produces casual wear (underwear, pajamas, shirts, bathrobes, sleep tops), men's underwear, and beachwear. But the highlight of the brand can be called underwear “for special occasions": lace, rhinestones, ribbons - all this and more is used to create a sensual and sexy image. This category includes not only panty-bra sets, but also negligees, bodysuits, corsets, and garters. You can and should choose something to please your loved one!

Pros of Intimissimi underwear:

• The lingerie is incredibly beautiful: both simple basic sets and expensive luxurious ones
• Does not lose shape and color for a long time
• Fits well on the figure, emphasizes advantages and hides flaws
• Doesn't cut into skin or rub
• Can withstand automatic washing well
• Large selection of bralettes

From reviews of women's underwear “Intimissimi":"Intimissimi" is one of the best brands of underwear. The assortment is large, there are always several options for shapes for one bra model, and there are always several options for panties of different shapes.
The underwear is very comfortable, certainly beautiful, well-made, nothing sticks out or cuts in anywhere. Does not fade, tolerates washing well. The lingerie is not cheap, but not astronomically expensive either; every girl can afford several sets from this store.”

The most luxurious women's underwear
"Agent Provocateur"

Photo: www.agentprovocateur.com

Average price: 11218 rub.

"Agent Provocateur" - high-quality women's underwear originally from the UK. The brand dates back to 1996. Founded by spouses Serena Rees and Joseph Core, the latter being the son of the famous designer Vivienne Westwood. “Agent Provocateur” is positioned as sensual lingerie: it is almost impossible to find ordinary, “everyday” models in it. But it is quite expensive: the price for modest thong panties starts from 4,000 rubles, for a bra - from 7,000 rubles. The result is a mixture of luxury and seductiveness.

All Agent Provocateur underwear is tailored to fit the figure “as it is,” that is, it does not contain any tightening, lifting or other figure-correcting details. Silk, lace, satin without push-up, foam rubber: only the female body and nothing else.

Pros of Agent Provocateur underwear:

• Expensive, feminine and high-quality underwear
• Beautiful, but very comfortable: discomfort and clumsiness are eliminated in this underwear
• When sewing, only expensive fabric is used, for example, real French lace and the finest satin and silk
• A huge range of models - any sizes and styles are available to customers
• Fits well to the figure without foam rubber or uncomfortable underwires
• Linen retains its original shape and color for a long time

Minuses:

• The linen is truly luxury: its price is quite high

From reviews of women's underwear “AgentProvocateur": “Agent Provocateur lingerie is made with high quality, which is reflected in its price. In general, the underwear is comfortable, pleasing to the eye, body, and in general you will be immensely satisfied with the purchase. This brand also has a series of high-quality lingerie for evening dresses, which is often very necessary for women.”

The best shapewear
"Hotex"

Photo: www.multilot.ru

Average price: 1789 rub.

"Hotex" - women's underwear designed to make your figure slim. With the assistance of the Taiwanese company K.W. Innovations, this brand was created. The underwear is not exactly underwear - the lineup does not include the usual panties and bras. To replace them, shorts, breeches, tights, and T-shirts are offered.

Hotex underwear can be divided into 3 categories: corrective, firming and anti-cellulite. The secret of the underwear is in a special knitting that forms 3 waves of different diameters, which provide a massage effect. In addition, the linen is treated with three substances: chamomile extract, red pepper extract and extract from the liver of deep-sea fish. These substances promote improved metabolism and rapid burning of fat mass. They moisturize and soothe the skin, and also relieve fatigue. More than 90% of buyers noticed a difference in their figure before and after wearing Hotex underwear.

Pros:

• Good for those who are “lazy” losing weight, as well as those who don’t have time for the gym
• Almost all sizes and colors available
• Machine washable (can withstand up to 50 washes)
• Promote weight loss - you can lose 2 kg per month with short but regular wearing of underwear
• Improves posture

Minuses:

• Not recommended for skin diseases, varicose veins. It is strictly forbidden to use during pregnancy.

From reviews of underwear “Hotex": “I can walk all day in the Hotex breeches - they stretch perfectly, and when playing sports I feel the warmth and a slight tingling sensation from the pepper extract. In two weeks, the cellulite on my buttocks has noticeably decreased. As you know, cellulite can only be removed by massage, and breeches have a massage anti-cellulite effect.”

The cheapest women's underwear
on the website "Aliexpress.com"

It is difficult to guarantee the durability and high quality of inexpensive underwear. But what a variety of unusual models that any woman can easily afford!

Made from bamboo fiber

Photo: savepic.su

Average price: 335 rub.

Pros:

• Contains only bamboo fiber
• Bra with a small push-up
• Ideal for the gym
• Has an antibacterial effect
• Wash well, does not lose color, does not fade

Minuses:

• Not suitable for large breasts

From reviews of women's underwear made of bamboo fiber:"The sconce is very good quality. The size corresponds to the declared one. I ordered 32A for the Russian 70A. Fits perfectly. The push-up is decent.”

Seamless

Photo: savepic.org

Average price: 327 rub.

Pros:

• Seamless push-up bra
• Available in 4 colors of linen
• Composed of bamboo fiber and silk mixed with polyester and spandex
• For convenience, the clasp on the bra is located in the front
• Neat seams

Minuses:

• The panties fit a hip circumference of 90 cm and may run small
• Bras are not available in all sizes - they cannot be fitted to all breasts

From reviews of seamless women's underwear from Aliexpress:“The set is good! Copy as in the photo! I took the blue one, everything is fine, it arrived very quickly! I recommend it to everyone!”

Without strapless

Photo: savepic.su

Average price: 348 rub.

Pros:

• Cotton and nylon bralette
• The bra has a full cup - holds the breasts well
• Almost all sizes available
• Neat, even seams - no protruding threads
• Decorated with good lace

Minuses:

• Panties run one size too small

From reviews of women's strapless underwear from Aliexpress:“The product is great, but it won’t look good on every breast. Those who have elastic breasts will be more comfortable wearing it. The panties are very cute!”

Which underwear is best to buy?

What kind of underwear should I buy? It all depends on the occasions in which you plan to wear it. If you can choose inexpensive and practical models for everyday wear, immodest and bright sets are suitable for dates. Don’t forget about shapewear models: thanks to them, your figure will look sporty and fit. If in some cases the cost of linen can scare you away, then don’t despair: it’s enough just to keep track of sales and all kinds of promotions.

Buy and wear with pleasure!

When Gone with the Wind producer David Selznick ordered pantaloons made of very expensive lace for Scarlett's costume, leading lady Vivien Leigh, wanting to cut costs, remarked:
“No one will see them anyway.”
“But you will know that they exist,” came the answer.

Sort out your laundry.
If you live with a man, if you are going to live with a man, if you dream of dating a man, mercilessly throw away everything that is elongated, ugly, bumping, dangling, and worn out.
Don’t skimp on lingerie - this is a great trump card that each woman can use as many times as she likes and will always be a winner!

>>> A woman who has three pairs of panties is almost a man!

>>> A real woman should radiate confidence in the inviolability of her beauty and the power of her charm.
You can't do without beautiful lingerie here!

>>>

>>> Absolute truth: “Underwear for a woman is an essential luxury item!”

>>> Today, it’s difficult to surprise even a child with a naked woman.
A man craves excitement.
Therefore, it is much more interesting when a woman has something to hide.
The forbidden fruit is always sweet.
In solving this problem, the leading role is given to underwear.

>>> Beautiful lingerie can undoubtedly create the mood of a winner!

>>> Underwear is like a beloved man who touches you all day long.
Tell me, could you allow a man who you don’t like or are tired of to be close to you?

>>> Psychologists say: “A woman in beautiful lingerie (even if no one sees it) feels more confident, more relaxed, and this state is reflected in her gait, posture, eyes, facial expressions, thereby increasing her attractiveness in the eyes of the opposite sex.”

>>> Swimming in an abundance of linen is the rose-colored dream of every woman, especially those who experienced the horrors of the linen of the USSR era.

>>> Very often, underwear for a woman has miraculous properties - it heals old wounds, lifting their spirits (many women during periods of crisis, for example, during a divorce, always bought themselves some beautiful underwear, and they felt better.), gives you confidence and stimulates a man's sexual appetite.
In a word, this is a gift for soul and body.

>>> A woman without clothes generally excites a man less than a woman in beautiful lingerie.
Lace and satin excite a man’s imagination, forcing him to complete the invisible details of the female body, and this turns him on much more than the direct contemplation of female charms.

>>> Underwear instantly ignites the imagination of men, bringing them to a boil.
And if you feel that smoke is about to come out of his ears, it’s better to take off
Your panties themselves. Otherwise, you can then collect pieces of them all over the bedroom.

>>> Do you want to maintain seductiveness even in the role of a legal wife?
Then you can’t do without a chic lingerie wardrobe!

>>> Underwear is like cosmetics or hairstyle. You always want to change it for something better.

>>> New underwear for a woman is her specialty, capable of captivating her beloved man again and again.
Every time is like the first time!

>>> Underwear exists to be seen, which gives a man unsurpassed pleasure and pleasure in this world.
They will move mountains for you for this.

>>> Each lingerie model corresponds to a specific mood.
Are you in a festive mood?
Dress in lace from Lormar. It's raining outside, but there's a pack of wild cats in your heart?
Wrap yourself up in the most delicate silk robe from Andra. Is tonight the final date with your Prince?
Dress up in what's new for the season!

>>> The instinctive desire for femininity, the expression of the gentle feminine essence dictates this inexhaustible need to be beautiful always and everywhere.
Be yourself, love yourself, appreciate your natural beauty, wear beautiful underwear!

>>> The constant desire to look beautiful and confident, the desire to improve natural characteristics.
Here underwear is simply irreplaceable!

>>> A woman wants to be sexy under any circumstances!

>>> Lingerie, the same part of the wardrobe, and the appearance of a new thing, naturally requires new things underneath it.
It’s always nice to be in something new!

>>> Even underwear has fashion. And what woman doesn’t want to feel on top?

>>> A woman likes to surprise, amaze and even shock!

>>> You can pamper your loved one with underwear without worrying about the consequences.

>>> Underwear has partly ceased to be underwear and has become an independent part of the women's toilet.
When outerwear is transparent, others admire the linen; in other cases, nothing can replace the feeling of one’s own elegance, even if it is not visible to others.

>>> Do it tenderly and innocently, languidly or boldly - only underwear will help you realize your fantasies and secret desires!

>>> Underwear creates an image, an image dictates behavior, behavior requires manners, manners make a person, a person chooses underwear.
Agree, there is a certain logic in this chain.
Even a not very new dress will not ruin our mood if under the dress we are wearing something so wonderful that it causes ecstasy just by looking at it.

>>> If you want to experience sexual freedom and sophistication again, then update your bottom wardrobe!

>>>Underwear reflects the inner world of its owner, her character, and mood.
They, like makeup, emphasize the external contours of the figure, the strict lines of the body, smoothly merge and complement them.

>>> Underwear for men is a stimulus that stubbornly gives rise to erotic fantasies in their minds. It's worth taking advantage of!

>>> Lingerie hides your charms underneath, as if forcing a man to turn on his imagination, delve into own feelings, experiences.
This best way get excited, force HIM to imagine the object of HIS fantasies as subtly and accurately as possible.

>>> When a man holds your underwear in his hands, their role is reduced to a pleasant erotic deception.
He smells the woman's scent.
For a moment it seems to him that she is here, he can touch her, hear her rapid breathing, press his lips to...

>>> This small piece of clothing creates a real sensation in the minds of men.
They not only delight the eye with their graceful, sophisticated forms, but also make one awaken to erotic fantasies, sweet, romantic memories, violent experiences and tireless desires to take possession of the beautiful lady they are on.
After all, this is the underwear that drives you crazy.

>>> If there is a problem.
Don't be ashamed of yourself even if your figure is not ideal.
A man, if he already loves you, loves your body, your breasts, your legs and hips. And he is pleased that when you dress for yourself, you also dress for HIM!

>>> And finally, beautiful about beautiful:
“A whirlwind of colorful colors, an endless stream of sexuality, outright audacity and breathtaking beauty - this is an amazingly sophisticated and provocative lingerie.”

Underwear is an element of comfort for every woman, an indicator of her taste and style. Properly selected underwear adds self-confidence. Coming to the store, your eyes run wide from the assortment - but what should you choose? How to choose the right underwear? Let's look at its types and purposes.

Linen is divided according to the principle of basic and additional. Basic underwear refers to what we wear every day, while additional underwear is used for special occasions. Let us denote the types by specific elements.

Panties

Today the following types of panties are known, including:

Pay attention to how to properly wash a particular model of panties. This is usually indicated on an attached tag. If the rules are not followed, the linen loses its original appearance and quickly becomes unusable.

Bra

Any bra can be with or without wires. And each type must be washed in its own way, since an individual fabric composition is selected for the model.

Additional items

There are other types of women's underwear that are worn on special occasions.

There are practically no problems with their choice for one or another set. Here are the most popular of them:

This also includes lace negligees, stockings, sleeping sets and much more.

Choosing colors

You can choose underwear based on the following directions:

Answering the question of how to choose underwear, we note that it is not recommended to give preference to patterned and multi-colored sets. Treat them with caution - sometimes one of the bright shades can stand out vulgarly from under clothes. Save bright outfits for the beaches.

Basic styles

For everyday wear, you should purchase several models of basic shades - and, of course, styles. Moreover, this applies in particular to panties, since you should choose them individually for each option of bottom clothing - trousers, shorts, dress, skirt.

• Under skirts - in particular tight ones - the best choice would be slips or shorts. It is best if they are made of thin, tight-fitting fabric so that they stand out as little as possible on the skin and are visible through the skirt. It is very important that they are plain, because if the fabric of the skirt or dress is see-through, any pattern will not look aesthetically pleasing. We follow the same rules when choosing underwear for trousers.
• Absolutely any type of panties will suit the shorts. But if you prefer to wear a revealing short model in the summer, low-waisted thongs will look best in this composition. They will look as inconspicuous as possible. Since shorts are most often made of thick, non-transparent fabric, underpants with a pattern and absolutely any color can be worn underneath them.
• With blouses, buy a bra that is tone on tone, without any frills, in a single color. If the shirt has a pattern, then choose one of the basic tones - light or dark, depending on its shade. With racerbacks, wear a bra without straps or with silicone straps. Under a dress with an open back, purchase silicone cups, pads or stickers without fasteners and straps.

Lingerie for wedding dresses

Oddly enough, but in order to choose underwear for Wedding Dress there are laws.

After all, at such a crucial moment, everything in the image should be perfect, even underwear. And here are a few important rules:

1. Lingerie must be chosen only after the wedding dress has been purchased. One of important requirements- choosing the same tones so that there is not even the slightest difference.
2. Avoid letting your bra or any part of it show through your dress. Even silicone straps and fastenings at the back should not be allowed: it looks vulgar, ugly and completely spoils the impression of the image. For example, if a wedding dress is attached to the neck, then the bra should also be attached - or be without such attachments.
3. Sometimes girls buy a special corset with a high degree of tightening for their wedding dress. This is a great option that perfectly accentuates your figure, but wearing it all day is quite problematic and uncomfortable. Therefore, you need to purchase a corsage in advance and wear it at home for a while so that your body gets used to it, or abandon the idea altogether. More comfortable wedding shapewear is a bodysuit or high-waisted briefs.

Some manufacturers make special wedding lingerie. This could even be a separate line in their production.

Washing features

The greatest difficulties usually arise with the bra - panties are easier to wash. In general, the main rule here is to follow the recommendations indicated on the tag. Therefore, before washing your clothes, study it carefully. But besides this, there are some additional rules.

• You should not wash any item of laundry in a machine; it is better to wash it by hand.
• Underwear should be washed only in warm water - not hot, not cold.
• It is recommended to wash clothes only with delicate detergent or laundry soap.
• White linen should be washed separately from colored linen, and colored linen should be washed with a special color preserving agent.

Jennifer Ashley

About beautiful lingerie and more

THE MORNING AFTER NEW YEAR'S PARTY

Waking up in the morning after a stormy New Year's Eve, I found myself lying in bed with a strange man.

I instantly jumped up. He also stood up. We looked at each other in bewilderment. His blond hair stuck out in clumps in different directions, the blue irises of his surprised eyes sparkled, bright red stubble covered his strong chin.

We were in my bedroom and had just laid in my bed. I suddenly remembered that I had been having fun all night with the guests in my living room, and now not a sound was coming from there. The guy standing opposite me and I didn’t have any clothes on, we stood and looked at each other. I had no idea who this stranger was.

“Ugh...” he breathed out.

- Oh my God! – I mumbled.

Suddenly he grabbed a sheet and quickly wrapped it around his thighs, leaving only his chest, arms and stomach for me to contemplate, then he fished out his clothes from behind the chair and tenderly pressed them to him, then he quickly got dressed and fled.

At the same time, I couldn’t help but notice that he had an extremely beautiful ass.

I sank down onto the bed in confusion and suddenly felt pain. I, Brenda Scott, a gray, quiet mouse, it turns out, spent the night with a beautiful blond man, whose name I don’t know, and I still don’t know anything about it, or rather, I can’t remember absolutely nothing.

On December 31st, Tony Beal, the owner of radio station KCLP, decided that he could get a great rating boost by throwing one of the DJs off a bridge with a rope.

Gathering us all on the Coronado Bridge, he announced that he was going to broadcast outside the studio from here on the San Diego Bay, standing in the icy wind.

“This will work, Brenda,” Tony said, rubbing his hands contentedly. That dangerous sparkle that appeared in them every time he had another crazy idea came into his eyes again. - And it will be great.

“Who would doubt it,” I answered, chattering my teeth. Tony was obsessed with making KCLP one of the top five most popular radio stations in town, and so his mind kept coming up with one crazy idea after another, but none of them, of course, bore the fruit that Tony craved.

Today he was going to throw his favorite DJs off the Coronado Bridge. It was assumed that they would be tied with special safety ropes and they would take turns jumping down from the bridge. Tony intended to immediately broadcast the entire scale that was supposed to arise during this procedure. I was not lucky enough to be among those given the honor of jumping from the bridge, since Tony wanted to use only real stars, and I in no way belonged to this category. As a result, I was assigned to stand at the railings, tremble in the wind and paint the events.

Having informed San Diego of who was about to do what, I quickly turned away from the microphone, about to cry a little.

My reason for this was quite serious: my friend, Mr. Perfect, called me to his place today and said:

He wanted to break up with me, but was unable to come up with any plausible excuse for this. However, there was no need to explain anything - I simply did not suit him. Larry Bryant was one of the richest men in southern California, and I was just little Brenda Scott.

Of course, I knew that this was exactly how it would end. Larry Bryant, an incredibly successful man, handsome and owner of a luxurious mansion, undoubtedly had the right to demand no less set of perfect qualities from his girlfriend.

Alas, you certainly can’t call anyone, let alone me, perfect. Five and a half feet tall and topped with a red mane that never wanted to take on a perfect shape. What else do I have in my arsenal? Blue eyes are generally not bad, but the shade is not the same. Some wateriness, no depth, no richness of tone, no even mysterious sadness... My nose is quite pretty, the only trouble is that it is covered with a scattering of freckles. I might add that I wear size eight. There is nothing more to brag about.

I think Larry would be very happy if I grew half a foot, my breasts took on a more seductive shape, and my red mane suddenly turned into a soft flowing cascade of blond hair, but I'm afraid none of this threatens me. That's why Larry gave me my resignation.

When Tony found out about our breakup, he attacked me like a wild animal:

“Oh my God, Brenda, give him back now!” Without his advertising we are done!

Larry constantly advertised on our radio station, which allowed KCLP's ratings to remain at a more or less decent level; for this, Tony provided him with some of the time for free. It was through this mutually beneficial exchange that I was able to meet Mr. Perfect. One day he came to the radio station to talk to Tony about what time was best to broadcast his commercial advertisements. Larry's family owned a chain of expensive sports stores, and in the very near future they were going to spread their tentacles to Los Angeles. That's what Larry Bryant was like.

“I know you’re upset,” Mr. Perfect said in the morning in a voice that clearly conveyed confidence and condescension. Well, of course, he always knew everything better than others. “Ask Tony to give you some time to come to your senses, rest, tell him that you’ll be fine soon.”

The online store brashop.ru was created in 2013. The main goal of its creators is to make women happy, for whom choosing a bra becomes a real problem.

I talked with the founder of the online store brashop.ru, Yulia Gesser, about how to choose the right underwear, why it is important and how to care for it.

Yulia, tell us how the idea of ​​creating a lingerie store for women with large breasts came about?

After having children, I was faced with a problem that is probably familiar to many mothers: my already rather large breasts became even larger. Finding new underwear was not so easy. As a result of a long search on the Internet, I found only one store in Moscow, where Panache brand underwear was presented, which I liked for its impeccable quality and non-standard size range. This was in 2009, and at that time one bra in that store cost me 7,000 rubles. Of course, because complete absence options, I had to purchase underwear at such exorbitant prices. Then I looked at how much the same bras cost in foreign stores, and it turned out that their cost was 3-5 times less than in Moscow. It was then that the idea came to open an online lingerie store Panache in Russia and help all women with similar problems buy high-quality, comfortable and affordable underwear for large breasts.

What are the main problems women with non-standard sizes face in regular stores?

The main problem, of course, is the standard size range up to cup D or, in rare cases, up to E. According to statistics, Russia is one of the most “busy” countries, but at the same time the most common bra size in our country is 75B. This is due to the fact that this size is available in all online lingerie brands and the standard “two” is offered to all women. Even if you consult a lingerie selection specialist in a regular store, he will still be guided by the standard size chart, because we still choose bras “the old fashioned way” based only on cup size.
Why is it important to choose the right bra size?

The correct bra size is important not only for appearance, but also for health. If you choose a bra based on the cup size, and do not take into account the volume under the bust, then the belt will begin to ride up the back and the entire weight of the breast will be transferred to the straps. In addition to the fact that visually you will look several kilograms fuller, due to the fact that the difference between the waist and chest lines will disappear, pain in the neck and back will also make itself felt. What we constantly tell our clients: breast support should be provided by a belt, not straps. As soon as you choose the right bra size, your figure will immediately become more graceful, your posture will be straighter, and any clothes will fit much better.

Surely girls already have a certain amount of underwear in their wardrobe, how can you make sure that it really fits (or doesn’t fit)?

The first thing you need to do is decide whether this underwear is the right size for you. This is very easy to do and all you need is a large mirror, a knit t-shirt and your entire wardrobe of lingerie. After putting on a bra, raise your arms up; if the bra rises, it means it is too big for you. Turn your back, look at his belt - if it creeps up your back, then it’s time to throw it away. By the way, if you fasten your new bra with the tightest row of hooks, then you shouldn’t buy it. You won't be able to wear it for more than a week. Over time, it will stretch and no longer support the breasts. The new bra should be fastened with the loosest row of hooks and you should be able to feel it on your body. Now that you've chosen bras that fit in the waistband, you need to pay attention to the cup. Look at yourself in profile: if the edges of the cup cut into your chest, then the bra is too small for you. This is especially noticeable if you wear a thin knitted T-shirt on top. In general, I recommend taking it with you to try on, because it is the best “advisor” when choosing underwear.

What is the difference between casual underwear and sports underwear?

Sports underwear is underwear with the maximum degree of support. It is not recommended to wear it every day if it is a compression model that squeezes the chest. Now appeared new technology, which was developed to create sportswear for women with large breasts. It's called "encapsulation technology". This type of underwear separates the breasts and supports them separately with the help of closed molded capsule cups. This underwear is considered the best in the world, it is so comfortable that you can safely wear it every day.

Unlike sportswear, casual underwear can have either soft or thick cups. It is thinner, more elegant and can be varying degrees support. For sports or active physical work Of course, you need to wear a sports bra; it will protect your breasts from injury and will be much more comfortable.

What is important to pay attention to when choosing a bra besides size?

It is worth paying attention to the style of the bra. They are different: open, closed, minimizers. It is important to understand what things you plan to wear them with. If your wardrobe has a lot of open clothes and sweaters with V-necks, then you should opt for plange-style bras. Closed full cap models are suitable for those with very large breasts who do not wear a deep neckline. There is a universal “balconette” model, which is not too open, but not closed either. As a rule, it suits everyone, because it comes in both soft and dense cups.

There are a huge number of models of bras, it is very difficult to understand which model is suitable from a photo. Is it possible to try on the models presented in your store somewhere?

Yes, of course, you can try on all models in the showroom or during courier delivery. On our website you can order several models and sizes for trying on. The showroom always has a basic collection of lingerie, which you can come and try on without pre-ordering on the website. We have selected the best lingerie models that always fit any breast.

What do you advise to girls who do not have the opportunity to visit your showroom, for example, from the regions. Is there a universal model that suits everyone?

Models with elastic lace always fit very well. On our website these are the Andorra, Envy and Clara models. They have already become real bestsellers of the Panache brand. They are released in each collection in new colors. And, of course, the Panache Sport Bra is an absolute hit. I can say from personal experience that this is one of the most comfortable bras I have ever owned.

Especially for residents of the regions, we have created a calculator that very accurately determines your bra size. This size may differ from the usual one, but it will fit much more comfortably. To some extent, this calculator replaces sconce fitting services.

How to properly care for your bra?

The bras can be washed in a washing machine on a delicate cycle. Preferably in a special bag, but if you don’t have one, then a regular pillowcase will do. It is better to dry bras with thick cups on a hanger so that they do not lose their shape.

You have a very unusual store format, do you have competitors in Russia?

There are few competitors, but they exist, and we all know each other.

Currently, your store offers bras, swimwear, sportswear and shapewear. Do you plan to develop other areas, for example, selling lingerie for nursing mothers or lingerie for special occasions (although yours is all very cute anyway :))?

So far we have presented all the lines of the Panache brand: classic, fashion and just the Panache Black line for special occasions. It is distinguished by thinner materials, lace self made, satin, elegant details. We have underwear for nursing mothers in the future.

I thank Yulia Gesser for an interesting conversation.

You can get acquainted with the brands and models of underwear, and find out more about the work of the BRASHOP showroom on the website of the online store brashop.ru

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