Company for sports Anastasia Zadorina. Star moms: Anastasia Zadorina on how to do everything and whether it is necessary to teach children to secular life
Since 2014, he has been a member of the editorial board of the journal “ The international cooperation Eurasian States: Politics, Economics, Law” of the Institute for Security Problems of the CIS. Since 2015 - Head of the Center for International and Regional Security of the Institute for Security Problems of the CIS. She was born on January 19, 1989 in Berlin. In 2009 she graduated from the Faculty of International Relations of the Moscow State Institute of International Relations (U) of the Ministry of Foreign Affairs of Russia. In 2011 she graduated from the MGIMO (University) of the Ministry of Foreign Affairs of Russia with a degree in Foreign policy and diplomacy in Russia. Since December 2015, Deputy director of public relations of the Ruselectronics holding Fluent in English and German, has a wide conversational practice of Serbian and Spanish. Since 2014 - permanent author of topical articles of the journal "International Cooperation of the Eurasian States: Politics, Economics, Law" of the Institute for Security Problems of the CIS, one of the initiators of the creation and promotion in the scientific community of the subject of the journal "International Cooperation of the Eurasian States: Politics, Economics, Law" .
Designer Anastasia Zadorina is a new name in the world of modern fashion. The debut collection of 2011 at the Russian Silhouette competition made a strong impression on the public, and since then all Zadorina's shows have been a huge success. A successful entrepreneur who has turned her hobby into a profitable business, she sews luxurious evening dresses that many Russian celebrities flaunt. T. Navka, Yu. Baranovskaya, A. Savelyeva and other stars, who choose exclusivity and quality of work, adore her perfectly fitting dresses. The designer carries out all the sketches personally, carefully referring to every little thing.
Early career and first victories
Anastasia Zadorina ( maiden name Shekina) was born in 1989 in Berlin. At the age of 14, she moved with her family to Moscow and entered MGIMO, but the girl, who was passionate about design from early childhood, is not going to work in her specialty. While still studying, the student attends the courses of A. Vasilyev, a well-known fashion historian and theater artist, and takes lessons in academic drawing. Nastya often turns to the studio, where craftsmen sew things according to her individual sketches.
The future star is not embarrassed by the lack of specialized education, and the girl sews the first collection at home, which Tatyana Mikhalkova, who created the Russian Silhouette charity foundation, really liked. Anastasia Zadorina has great respect for the support Russian manufacturers former fashion model, who saw in her a unique talent, and thanks her for everything.
Soon, the works of the black-haired beauty are noticed at the competition of young designers of Grazia magazine, where Nastya receives a special prize. After a resounding success, the girl's parents, who were skeptical about the choice of their daughter, understand that her passion for fashion is very serious.
New contract
Now Anastasia Zadorina heads not only the Anastasia Zadorina brand, but also ZA Sport, which since 2017 has become the official uniform supplier for our Olympic team. The company, which is already working with the Dynamo volleyball club and Vnukovo airport, has won a tender to create equipment for Russian athletes. A company of professionals led by Nastya sews products in large volumes for its customers and works in a very intensive mode.
Successful businesswoman
“Fashion for me is a business, so I load my production to the maximum. My company deals with handmade dresses, sports uniforms, and overalls for miners and security guards,” says the cheerful Anastasia Zadorina. The designer, whose biography is full of successful business projects, knows the whole process of creating each thing in detail, makes decisions on the purchase of the necessary fabrics, and deals with financial reporting.
She does not hide the fact that at such a pace she does not have time for creativity at all: "Designers do not draw new collections from morning till night, they resolve issues with tenants, buyers, the task of choosing threads of the desired shade falls on their shoulders, and it is also not Forget about contracts and bills."
New format of work
She really likes to work in the studio format, which was opened at the end of 2016 on the sixth floor of the Ukraine Hotel (Radisson Royal Moscow). Daily meetings with beloved customers bring positive emotions, and the girl feels the return. A talented beauty finds an individual approach to each client, taking into account all wishes. Any item you like can be customized for free. But Anastasia Zadorina considers boutiques opened several years ago in shopping centers to be commercially unprofitable stories.
Lack of provocation and shocking
However, Nastya is engaged not only in evening dresses and sportswear. In 2013, she presented a new collection called Romantic Rock, which clearly had the spirit of romance, and showed the general public outerwear made of fur and leather. In the works of a designer experimenting with decor and materials, nothing provocative and rude can be found. A business woman who wonders if an outfit from released collections can be worn in real life admits that she also creates many fabrics for her outfits. She designs prints, uses expensive Brazilian stones and Japanese beads in jewelry embroidery, and buys sequins for dresses personally in Paris.
Elegance and femininity
Nastya is convinced that the main weapon of a woman is elegance, and let other designers produce outrageous and vulgar outfits. She notices fashion trends towards aggressive details, but she herself will never dress in this style, because she does not see herself in this image. Her new spring-summer 2017 collection is the epitome of lightness and transparency. Snow-white outfits harmoniously look with decor elements of silver and gold hues.
Successful Anastasia Zadorina, whose photo has recently appeared frequently in glossy publications, has launched her jewelry collection and is happy when customers ask for a complete look - not only a dress, but also accessories. She advises not to follow fashion, but to choose outfits that fit and emphasize the individuality of the individual, and often creates a new dress with his future mistress.
A little about personal
The owner of several companies and Anastasia Zadorina, whose biography is developing quite successfully, was married, but divorced and does not mention her ex-husband in any of her many interviews. The girl is the mother of a wonderful baby Mark, whom she hides from too much press attention. No matter how busy Nastya is, she always gets up at six in the morning so that her son sees her first, and not the nanny.
look like a lady
Anastasia Zadorina is a designer who creates outfits in which you can come to any evening and feel the most beautiful. She notes with regret that Russian couturiers have few luxurious evening dresses, and our women really lack them. She likes the style of the golden age of Hollywood, and in the works of the master, each representative of the fair sex looks like a real lady.
Nastya does not like androgynous models and unisex things, because she believes that a girl should not look like a man, and even in a properly tailored trouser suit, any lady will feel sexy and elegant.
Although the participation of Russian athletes in the 2018 Winter Olympics in PyeongChang has not yet been confirmed, the form for the Olympians is already ready. The new official partner of the Russian national team, the Zasport brand, which presented a complete set of equipment, has clearly decided to radically change the idea of sportswear that has been established over 15 years of undivided dominance of the previous supplier, the Bosco Sport brand.
About the Zasport company and its owner, Anastasia Zadorina, almost all Russian media (in the format from blogging to federal) enthusiastically unsubscribed at the beginning of the year, when it became known that the patriarch of the Russian fashion business had lost the right to dress the country's Olympians. Almost everyone paid attention to the origin of Zadorina (according to Forbes, she is the daughter of the president of the Dynamo Moscow volleyball club, Colonel General Mikhail Shekin, who heads the department’s security service), from which far-reaching conclusions were drawn about the Olympic Committee.
Anzor Kankulov, head of the Fashion direction at the School of Design, has a similar point of view: “It seems to me that there are two simple things when it is clear that the form is successful: when the teams go one after another at the opening, and you are very pleased that your the national team stands out from the rest, looks cooler than others; and when you see that these things are worn by people on the streets - that is, these things are simply liked as clothes. What I see in the pictures looks good, but to be honest, I'm not sure that this form really works on both the first and second levels.
Two daughters of the head of the FSB support service, Colonel-General Mikhail Shekin, turned out to be successful businesswomen. Anastasia Zadorina and Yulia Tikhomirova have been actively implementing their projects in various fields for over 10 years. They willingly invest money in fashion and sports equipment, restaurant business, development and elite hunting farms. Among their partners are the largest businessmen from the Forbes list, and former counterintelligence officers help to establish business ties. The achievements of the general's daughters were reported by Vedomosti.
volley.ruShekina's youngest daughter, 28-year-old Anastasia Zadorina, won the right to dress for the Russian Olympic team in February. The Za Sport company, owned by Anastasia Zadorina, unexpectedly became a licensee of the Russian Olympic Committee in the clothing category. The terms of the contract were not disclosed. According to the publication, after the signing of the contract, the annual R&D commission from Za Sport could be about $10 million. The designer Zadorina took up the production of sportswear in 2012, when her Equipsport LLC received orders for sewing uniforms from SK Dynamo and one of the founders of the club, the regional society Dynamo 24 controlled by the FSB. In addition, the company has sewn beach and regular volleyball teams. Transneft, Vnukovo airport, Rus-Oil and others also ordered uniforms and overalls from Equipsport. Now Za Sport will dress Russian Olympians for the next eight years.
Sergei Bobylev / TASS 
Zadorina is also known for initiating the release of T-shirts with patriotic inscriptions like “Sanctions? Don't make my Iskanders laugh" or "Poplar is not afraid of sanctions." This campaign was sponsored by the Baikal company, which was established in December 2014 and united the children of high-ranking security officials and businessmen who worked with Gazprom contracts. Zadorina owned 30% of the company, and she headed the board of directors.
Vladimir Astapkovich / RIA Novosti 
In addition to the clothing and sports equipment business, Zadorina, together with the famous restaurateur Alexander Rappoport, opened the Latin Quarter restaurant in 2016, later renamed the Latinos sevicheria. In addition, Anastasia, together with her friend, the wife of a former intelligence officer, ex-adviser of the Federal State Unitary Enterprise Rostek, Alexandra Romanova, was engaged in the import of roses from Ecuador. Anastasia Zadorina is the main owner of the Los hunting farm, which was previously controlled by the Russian FSB. The company owns more than 109.5 thousand hectares of hunting grounds in the Pereslavl district of the Yaroslavl region.
glavreport.com
Earlier, the Meduza publication reported that since the summer of 2016, Zadorina has also been working as deputy general director of the Ruselectronics holding, which is part of the Rostec state corporation. There she oversees public relations and several major consumer projects - in particular, the creation of the "Russian iPhone".
At the end of 2016, Anastasia Zadorina starred in Stas Mikhailov's new video for the song “There, Beyond the Horizon” (and made costumes for him), and Za Sport was one of the sponsors of his concert at Olimpiysky.
YouTube
The eldest daughter of Colonel-General Shekin, 35-year-old Yulia Tikhomirova, was engaged in development, as well as in the restaurant and pharmaceutical business. Tikhomirova's ex-husband, Ivan, was a co-owner of the Sport Inn hotel in Adler in 2014. In 2014, the FSB paid 19 million rubles for hotel accommodation during the Olympics. According to Vedomosti, Mikhail Gutseriev's Safmar charitable foundation allocated 100 million rubles for the construction of volleyball courts in the Volley Grad center near Anapa, co-owned by the structures of Ivan and Yulia Tikhomirov.
fashiontime.ru
Also, these same structures were engaged in the construction of hotels and sports complexes in Suzdal, Anapa and Adler, receiving the help of well-known companies and funds like the Renova fund of Viktor Vekselberg, and some of them assisted them on a gratuitous basis.
Shortly before the show Anastasia Zadorina in the showroom GUM website talked to the designer, discussing her work.
Website: I know that you studied at MGIMO at the Faculty of International Relations, how did it happen that you chose a profession from a completely different field?
Anastasia Zadorina: I wanted to be a designer for a very long time. It all started with the fact that I came up with dresses for myself, in which I went to various events. I brought my sketches to the atelier where my first designer pieces were made. But, on the recommendation of my parents, I nevertheless decided to get a basic education and entered MGIMO at the Faculty of International Relations. Then - to the magistracy, which she graduated with a degree in Foreign Policy and Diplomacy in Russia.
Of course, education did not pass without a trace - the knowledge gained during my studies helps me in business so far. On the last year training, I began to attend courses in academic drawing and fashion theory at Moscow State University, took a course Alexandra Vasilyeva. In October 2011 I took part in the competition "Russian Silhouette". Then she became the winner of the competition for young designers organized by the magazine Grazia, the final of which took place within the framework of Mercedes-Benz Fashion Week Russia. Then there was already the first big show - on Volvo Fashion Week I made a collection « Cruise» . It's nice that my work was noted - in the summer of 2012 I received a prize in the nomination "Best Evening Collection" from the channel Fashion TV.
website: Just a couple of years ago you showed your debut collection, and representatives of the Moscow elite are already appearing in your outfits. It's impressive. Share your formula for success?
Anastasia Zadorina: I give great attention quality of materials: fabrics for collections are purchased in Italy, France and Switzerland. Embroidery and patterns are handmade with glass beads, sequins and beads made in Brazil, Spain and France. My clients appreciate the quality and exclusivity of the work.
In my boutique Crocus City Mall and in the corner in a multi-brand trading house "Spring" on Novy Arbat there are clothes in a wide range of sizes - both for slender women and for plus-size ladies. In addition, the item you like can be specially customized for free. We are glad to all customers, but of course I am pleased that among my regular customers there are famous ladies who choose dresses AnastasiAZadorina for red carpets and status social events.
website: Your collections are full of romantic dresses. One feels the style of the golden age of Hollywood, when a woman always and everywhere looked like a lady. Why do you choose these images, what inspires you to create them?
Anastasia Zadorina: For me Audrey Hepburn The epitome of style and elegance. She is feminine, sophisticated, nobly beautiful and at the same time incredibly stylish. But I am inspired not so much by a specific way as by new impressions.
Even a bouquet of tulips presented by a loved one can become a source of inspiration! My new collection La Tulipe(spring-summer 2014) conveys the tenderness and perfect beauty of spring flowers, which have become its main shaping elements: skirts reminiscent of barely blossoming tulip buds, hand-embroidered floral compositions.
Among the materials used to create the collection - soft Italian mesh, chiffon, chantilly lace - that makes the image incredibly light and elegant. Particular attention is paid to the color scheme: this time the collection will be designed in two shades: pastel peach, which adds warmth and tenderness, and blue-gray, which adds mystery with its smoky undertones and noble color.
website: Modern fashion is now on the path of androgyny. How do you feel about unisex clothing?
Anastasia Zadorina: I believe that a woman should not look like a man. Of course, we all wear jeans, sneakers, sportswear. But a woman must always remain a woman. In a well-tailored trouser suit, you can be elegant and sexy. Although nothing emphasizes beauty and femininity like a well-chosen and well-tailored dress.
website: You already have a ZA SPORT sportswear line, which also includes men's suits. Are you going to launch a full-fledged men's line in the future?
Anastasia Zadorina: This is not in my immediate plans - I am focused on women's collections.
website: In addition to clothes, do you still have a collection of jewelry, tell us more about this collection? When you launched, what decorations do you create?
Anastasia Zadorina: We have been making jewelry for two years now. These are bracelets, clutches made of natural python of different colors, bracelets made of stones with charms. Customers appreciate the opportunity to pick up a complete look in my boutique: a dress, a handbag, jewelry.